For 1 champion of American fashion, the epicenter of vogue is not Manhattan or L.A. Alternatively, Billy
has been working his worldwide organization from a cabin in
Ala., exactly where he and his loved ones set up themselves at the commence of the pandemic.
From that bucolic environment, Reid oversees a workforce of 120 that runs 15 merchants, a all over the world wholesale procedure, and a certified eyewear line. “We’re a lot more arranged than when we had been a few feet apart from each and every other,” says the 56-calendar year-old.
Soon after 2020’s annus horribilis—Reid’s overall family members fell ill, and his retailers shuttered—“things have been going pretty effectively,” suggests the designer, whose stock in trade is workwear-motivated items in lush fabrics with luxe touches. “We’re pretty much back to pre-Covid concentrations,” suggests Reid, who introduced his selection in 1998.
Personalized garments has found “a real uptick” more than the past few months, he says—a reaction, perhaps, to the sweatpants and athleisure gear that felt ubiquitous as a result of the pandemic. “People are commencing to have these situations and gatherings, and want to buy items. It is fantastic to see.”
Reid’s bottom line also bought a enhance from a large-profile enthusiast, actor Daniel
who bought Reid’s smooth melton-wool peacoat from the designer’s London store a ten years ago. When a scene in 2012’s Skyfall named for a peacoat, Craig insisted on donning Reid’s design. “The piece has been in our assortment considering the fact that 2001,” Reid states. “Daniel wore it in a 15-minute scene. And it went viral.”
The coat even now sells out, and 2021’s No Time to Die gave it a different enhance. “It stays our No. 1-providing piece, and it is having us months to capture up on backorders,” Reid states. Offer-chain difficulties have plagued other elements of the small business, way too. “It’s been a nightmare,” he suggests. “Everything’s a problem, and it is occurring at every single degree.”
Reid is set to launch a collection of model partnerships in 2022, such as home-furnishings, athletic, and tunes projects. “They’re all collaborations with good individuals that I cannot mention just nevertheless,” he suggests.
Soon after Covid pressured its cancellation, Reid may possibly also revive his Shindig festival this summer. Because 2009, the Florence event has highlighted manner, food stuff, artwork, and performers like
and Alabama Shakes. “We’ve had a two-yr hiatus. I hope we come back.”
Reid shared a handful of of his most loved matters with Penta.
The merchandise that represents my own type is… my eyeglasses. They are the
manufacturer, built in Japan, influenced by a pair of 1950s American Optical glasses I purchased at an estate sale throughout the street from my property.
The designer who conjures up me most is…
Lauren was the very first designer to encourage me. Any American designer would in all probability remedy the same way. When I worked for Saks, I opened
shops for them in Texas. I grew to become a fanatic. I have this kind of fond reminiscences of Ralph, far too. When I fulfilled him, he could not have been kinder.
“American fashion” means… having the earth of workwear and customized clothes and placing them collectively. You make a good wardrobe based on that. It’s how I built my have wardrobe.
The first piece of apparel I offered with my title on it was… a denim shirt, for [Dallas retailer]
Korshak, beneath the
label. I built 36 of them. Then I obtained [L.A. retailer]
as an account. The subsequent time, we experienced 37 accounts. Then I moved my business enterprise to New York, and had my initially runway display on Sept. 10, 2001. Almost everything fell apart soon after that. I moved back again to Alabama to reset my life, and relaunched Billy Reid in 2004. I wanted to style and design my do the job all-around my everyday living, not vice-versa. The good thing is, it is labored.
Each visitor to Florence should really see… [legendary music spot] Muscle Shoals. Observe the documentary. What occurred listed here, and what nevertheless does, I find 1 of the best tales in all of tunes.
The 3 products just about every male have to have in his wardrobe are… I’m a traditionalist at heart. A navy blazer—one that matches you—is nevertheless the vital issue to don. And a pair of excellent-fitting jeans. And a incredibly-fitting Oxford shirt. You can establish from those people three issues.
The most important trend slip-up that gentlemen make is… when they never wear the clothes, but the garments use them. It is what happens when gentlemen don’t know what fits. The trousers are ultra-baggy and puddling. The jacket’s to his knee. When we see a person in our shops and we can introduce him to some thing that fits, we have bought him.
The publications you’ll see on my nightstand are… typically style and design guides. So ideal now, Thornton Dial: Views on Paper by
Dial was a folk artist. Hippie by
a good layout-society book. Down to Earth: Laid-Again Interiors for Modern Dwelling by
And Textile Designs – Artists’ Textiles 1940-1976 by
The 1 detail I would like I experienced not created is… [laughs] far too many to mention. Let us say alligator gar printed bikini tops.
This job interview has been edited for length and clarity.