Holding a consistent narrative is important for a brand’s trustworthiness today Gen Z consumers, the demographic coveted by every luxurious property, are drawn to designers whose function is imaginative and benefit-pushed in equivalent evaluate. That dynamic is not misplaced on Pierpaolo Piccioli, who has rebooted Valentino for a new audience, amping up the brand’s cultural ethos to resonate with the zeitgeist. Pivoting on the label’s remarkable couture heritage, Piccioli’s concentrate is to translate the codes of Italian savoir faire into an aesthetic that, whilst being legitimate to its significant-fashion fundamentals, speaks to the attitudes of fashion’s more youthful individuals.
This ongoing physical exercise by some means peaked, both visually and conceptually, in Piccioli’s spring collection final Oct, paraded in the streets of Paris with vogue students filling numerous of the seats. Designs sported individual looks styled to suit their individuality, more highlighting the intent to relate to the entire world of today. Choosing up the place that demonstrate left off, the text ‘real’ and ‘reality’ arrived up very often in a dialogue with the designer about pre-tumble.
Piccioli thinks that the aesthetic codes of the maison can be presented a different meaning by shifting the way they’re interpreted by the wearer. To that conclude, for pre-tumble he labored on parts quintessentially Valentino (so considerably so that some templates came straight from couture collections), but “shuffled the attitude,” as he claimed, and tweaked the styling to develop a sort of dissonance and vitality.
Shot in the streets of London on young products, the lookbook visuals were conceived as a “portrait of a technology that wears dresses not necessarily different from people of 10, 20 yrs back, but which are adapted to today’s way of living and our genuine social context,” reported Piccioli. Case in point was the minor black gown, a staple for cocktail receptions in a bourgeois milieu that Piccioli thinks can be twisted into a type of clubbing uniform. On the very same notice, an immaculate quick white cape with matching pleated shirt that would’ve appeared apropos on Marisa Berenson in the ‘70s if paired with superior heels and a silk shirt, was supplied a cooler spin styled with a cropped marinière and chunky loafers. A sumptuous purple gown coat, lavishly embroidered with the Valentino atelier’s handcrafted couture procedures was turned into a citycoat and worn around a pair of distressed denim trousers.
The obstacle Piccioli faces is to immerse into today’s elaborate actuality a label whose imagery is rarefied and rooted in a globe of privilege, twisting the references and methods of couture to fit a modern-day way of dressing that favors persona instead of position. “I want to breathe existence into Valentino,” he reiterated. “I want its notion of great magnificence to be someway stained, so to converse, by the reality of today’s existence, and to make it alive and applicable for a group of people today with no reverence in the direction of style, but who inhabit fashion with sentiment and an mind-set of personalized creativeness.”