UGGs Are Officially Back In Fashion For 2022

Together with crop tops, ultra-reduced-slung denims and bejewelled, perfectly, all the things, UGG boots are…

Together with crop tops, ultra-reduced-slung denims and bejewelled, perfectly, all the things, UGG boots are an early 2000s pattern which most ended up delighted to see the again of. That is, until they have been out of the blue in all places all over again – on the ft of Dua Lipa, Irina Shayk, Kendall Jenner, and even Cher, who has just been declared as the experience of UGG’s new SS22 marketing campaign.

Not like with other Y2k revival brands these kinds of as Hello Kitty and Juicy Couture, it is not a hot new collaboration or structure overhaul that has bought the style planet leaning into UGGs this yr. When past year’s Molly Goddard x UGG flatforms experienced their deserved time in the limelight, and modern day artwork devotees are counting down the times till the Tschabalala Self styles are launched on March 1, curiously adequate, it is the basic chestnut bootie of yore that has occur back again with a vengeance – and we’re not mad about it.

Cher is the face of the UGG SS22 marketing campaign


Initially worn by Aussie surfers in the Sixties prior to starting to be the favourite shoe of Young Hollywood in the early Noughties, the UGG is one particular of the most hotly debated, love-it-or-despise-it footwear in current record. But contrary to its numerous ‘ugly’ shoe siblings (Crocs, Yeezys et al), it is not worn in a ‘subversively cool’ way, nor to make a huge type statement.

Its resurgence simply cannot even simply just be place down to nostalgia for all things Y2K, one of the biggest developments to arise from the SS22 season. If anything, we’d a great deal choose to preserve recollections of us rocking the ripped denim mini-skirt with knee-significant UGGs (top rolled down) seem safely locked away until eventually the conclusion of time, thank you pretty substantially.

No, it’s definitely not about ‘fashion’ in that sense. This new-uncovered obsession with UGGs is, in point, all about comfort and ease – and more particularly, sartorial defiance in the experience of remaining told frequently that this is the time that we ought to be ‘going out-out’ and ‘dressing up-up’. In distinction, we’re even now struggling to drag ourselves absent from the comfortable loungewear and fluffy slippers that have stored us safe and cosy at residence for the earlier two decades.

ugg boot trend 2022
Irina Shayk pairs loungewear with UGGs

Raymond Hall

Of course, dressing up when we have only been capable to dress down for as significantly as we can keep in mind has its attraction – almost nothing can make you feel fairly as amazing as a good bash costume and sky-superior heels. But the rest of the time? Now that WFH has built slouchy, laid-back Cali amazing a glimpse we can really and acceptably emulate on a daily foundation, we’re not about to give that up whenever soon. And as demonstrated by the slew of off-duty designs and design stars using their favourite sheepskin boots for a authentic-environment spin currently, it is apparent that UGGs are an critical portion of the uniform.

The only principles? Help you save the slippers and sliders for property, continue to keep any outside UGGs box-fresh new, opt for the Mini designs only, and comprehensive the search with your extremely ideal elevated loungewear separates – from cashmere joggers and chic a person-pieces, to your softest, most high-priced-searching leggings.

And, most importantly, take pleasure in each individual 2nd of 2022’s hottest shoe currently being just one which was especially built for comfort and ease and heat – and feels like walking on a snuggly, sheepskin cloud. It’s a sign of the moments, and we’re loving each next. Just keep them well absent from the office environment.


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