Brooklyn Nets and Global Fashion Designer Phillip Lim Collaborate on Exclusive Chinese New Year Merchandise

Brooklyn Nets and Global Fashion Designer Phillip Lim Collaborate on Exclusive Chinese New Year Merchandise


BROOKLYN (Jan. 20, 2022) – The Brooklyn Nets will commemorate the Chinese New 12 months on Tuesday, Jan. 25 when the group hosts the Los Angeles Lakers at Barclays Center, with the celebration introduced by Panda Express®. To mark the event, international fashion designer Phillip Lim has collaborated with the Nets on an exclusive items line – the initial time the designer has worked with a sports activities crew. The design and style is a nod to 2022 as the yr of the Tiger and goods from the assortment will be bought solely in the Nets’ crew shop at Barclays Center, Brooklyn Fanatics, beginning Jan. 25. Shots of the line – which includes James Harden in the crewneck sweatshirt – can be viewed/downloaded right here

The Nets’ collaboration with Lim and his namesake model, 3.1 Phillip Lim, was born from the power of group and the intersectionality of distinct cultures. The Chinese New 12 months activity is aspect of the Nets Unite system which seeks to establish unity, celebrate lifestyle, and foster equity by amplifying the rich traditions of our diverse community. 

The Nets and Lim share several synergies, such as a dedication to supporting and uplifting communities in have to have. In 2020, Nets entrepreneurs Joe Tsai and Clara Wu Tsai introduced their Social Justice Fund, committing $50 million to guidance the BIPOC neighborhood in Brooklyn, and Joe is a founding board member of The Asian American Foundation. In reaction to the rise in despise crimes against the Asian community in 2021, Lim introduced a GoFundMe which raised $7 million in aid for victims, AAPI tiny organizations and numerous grassroots organizations. 

“Connecting with the Nets more than our shared values of local community and tradition, and turning it into a celebration, felt quite organic to us,” claimed Lim. “It is about coming with each other as a single and venturing into the yr of the Tiger, fiercely united.” 

“The Brooklyn Nets are thrilled to rejoice and pay out homage to the wealthy cultural heritage and traditions connected with Chinese New Calendar year,” stated John Abbamondi, CEO of BSE International, mother or father business of the Brooklyn Nets and Barclays Heart. “Our Jan. 25 activity is an option for fans to find out about Chinese New Yr traditions from throughout the entire world and suitable in this article within just our group. We are fired up to collaborate with Phillip Lim to showcase how fashion and activity can do the job together to join distinct communities and individual’s backgrounds.”

As presenter of the Nets’ Chinese New 12 months sport, Panda Express®, the premier American Chinese cafe concept in the environment, will take part in the vacation in a wide range of methods through the night which includes an exclusive pink envelope giveaway for every admirer in attendance, wishing them good fortune for the new yr. Every lucky red envelope incorporates a QR code directing enthusiasts to PandaLNY.com wherever they can perform a pleasurable sport to win various benefits, redeemable at any Panda Specific place nationwide. Additionally, fans can enter a sweepstakes to earn a signed Kevin Durant jersey by scanning a QR code positioned on pop-up banners during the arena. 

 “The universal worth of togetherness and family members guiding Lunar New 12 months has often been meaningful to Panda Specific, as a household-owned restaurant thought launched by Chinese immigrants. We hope to bridge views and join people today by means of our foods, the way we rejoice society, and the stories we notify,” reported Andrea Cherng, Chief Model Officer at Panda Convey. “It is a terrific honor to be able to partner with the Brooklyn Nets, who share our values of supplying back again to regional communities and fostering greater cultural appreciation. We search forward to spreading fantastic fortune and ringing in the Calendar year of the Tiger with our guests in the New York region on Jan. 25 at Barclays Center.”

The evening’s festivities will also feature the debut of special dance routines from Crew Buzz and the Brooklynettes, as perfectly as a effectiveness by TAKALA LAND, a Chinese youth hip-hop dance crew. There will also be a entirely immersive Chinese New Year photo booth established up for followers on the concourse, Chinese New Year shooting shirts on-sale in the staff store, and the Nets will incorporate films featuring Chinese New 12 months needs from several Nets gamers through the video game. 

Arena doorways will open at 6 p.m. and enthusiasts are encouraged to acquire their seats by 7:15 p.m. for an opening ceremony that will consist of a national anthem effectiveness by the world’s youngest string orchestra – “The Joyous String Ensemble,” adopted by starting lineups announced in Mandarin by Shuming Han. Consul Common Huang Ping from the Consulate Normal of the People’s Republic of China in New York will also share a welcome information prior to tip off.

Ensuring the area local community is also concerned in the Chinese New Year celebrations, Barclays Center’s Brooklyn Market place, which functions nearby minority-owned places to eat, will aspect delicacies from a few local Chinese-owned restaurants – Yaso Tangbao, Mimi Cheng’s and The Tang – and a group of college students from the NYU’s Chinese College student Group will participate in a pre-activity panel with personnel from BSE World-wide, mother or father business of the Brooklyn Nets and Barclays Centre.

 Tuesday’s game is component of the NBA’s 11th Lunar New Calendar year league-extensive marketing campaign to rejoice the most vital annual holiday getaway for Chinese about the world. The NBA and its teams started celebrating Lunar New Calendar year in 2012 and considering that then, all 30 teams have celebrated the yearly spring competition holiday with in-sport aspects, live performances, common food, husband or wife activations, and more. The Nets will collaborate with NBA China to distribute different social and digital articles pieces across both of those the Nets’ and the league’s channels. 

The recreation will be broadcast are living on TNT at 7:30 p.m. EST and will also be available in China on Tencent and Migu. WFAN is the official radio spouse of the Brooklyn Nets. Tickets for the game are on-sale now at seatgeek.com and 



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