Bacardi launches new music-inspired vogue assortment

Bacardi launches new music-inspired vogue assortment

Rum model Bacardi has introduced the launch of a vogue assortment which rewards followers with live performance money for selling rising music artists.

Bacardi launches new music-inspired vogue assortment

The spirits model has teamed up with streetwear designer Nahmias and Grammy-winning music producer Boi-1da on its newest undertaking.

By this collaboration, Bacardi goals to advertise underrepresented voices within the music business. QR codes featured on clothes designs direct anybody taking a photograph of them to the album of an up and coming artist.

As an added incentive to put on the gathering and promote the rising artists, followers can even earn dwell music rewards each time somebody scans their hat, t-shirt, hoodie, or jacket and listens to the rising artists.

The four-piece, gender-neutral capsule assortment made its runway debut at Nahmias’s Spring/Summer time 2023 present at Paris Males’s Trend Week, the place viewers members have been invited to scan the QR coded clothes on the catwalk.

The launch of the ‘wearable album’ is a part of the fourth iteration of Bacardi’s Music Liberates Music marketing campaign, which goals to present a platform to rising artists and join new musicians with established mentors.

Bacardi launches new music-inspired fashion collection
Doni Nahmias, Boi-1da, and Josh Shah Attend NAahmias Studio Forward of PMFW Present

“It has been a pleasure collaborating with a heritage model like Bacardi that’s so devoted to elevating others within the music business, together with Boi-1da, a longtime pal of mine,” mentioned Nahmias founder and dressmaker, Doni Nahmias.

“As an up-and-comer in my very own business, I used to be thrilled to be a part of the newest iteration of Music Liberates Music and had quite a lot of enjoyable combining my signature aesthetic with the tropical vibes of Bacardi to deliver this assortment and QR tech element to life.”

Bacardi launches new music-inspired fashion collection

Laila Mignoni, world head of name advertising and marketing communications for Bacardi, mentioned of the brand new vogue assortment: “That is the fourth time we’re bringing Music Liberates Music again to the followers, however this time, we’re increasing on a worldwide scale with probably the most revolutionary iteration of this system but.

“Not solely does this 12 months’s program assist rising artists increase the scope of their fanbase, but it surely marks a primary for Bacardi in collaborating with a gifted dressmaker like Doni Nahmias to assist unfold the artist’s work by way of a wearable album. We’re thrilled to have Boi-1da again on board for the second time.”

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